I can't really pinpoint what it is exactly in this commercial that pisses me off. I guess it's that the man is getting praised for giving the dog a bath. And that makes him some sort of ideal man. I'm assuming they live together, so it's his dog too. He should be washing the dog every once in a while. I guess I'm supposed to be impressed that he skipped out on watching a sporting event with his friends in order to bathe the dog? I'm not. I'm confused. If I came home and found that my significant other had blown off plans with his friends to give our dog a bath... I'd be suspicious about his motives. Is there something romantic about abandoning your social life for no apparent reason? But I guess the point of the commercial is that men like this don't actually exist, so buy your woman's love with diamonds. I think the commercial enforces unfortunate gender stereotypes (men should be praised whenever they do something domestic! ) and paints a weird picture of relationships.
Here's a brilliant episode of Target Women that pretty much sums up what annoys me about Jewelry commercials. The only thing she doesn't mention is that the jewelry in the Christmas tree commercial (the first one she makes fun of) is ugly. That's my biggest issue with that one.
If you can't view the video, go here: http://current.com/items/89614245/target_women_jewelry.htm